Vintage Cold As The Rockies Coors Light T-Shirt

Coors Light's marketing slogan is “Rocky Mountain Cold Refreshment”. Coors Light took this slogan to the next level when they collaborated with Inland Packaging to create the thermal-sensitive labels. This innovative feature made it easy to know when beer was too warm to serve, and the color signaled bartenders when it was time to offer patrons a new drink.

Coors Light is one of the most popular beers in the world, and everyone will know you are a fan when you wear this Vintage Cold As The Rockies Coors Light T-Shirt.